New Lovesac Website Will Meld Online and In-Store Shopping Experience
January 4, 2017,
BOSTON—Lovesac, maker of patented, modular, upholstered “Sactionals,” will relaunch its website to offer a seamless, consultive shopping experience spanning online and its 60 physical stores.
The new website will be unveiled on Blueport Commerce’s platform in the second quarter.
President Jack Krause described the adoption of Blueport’s cloud technology as an investment in omnichannel growth. “For a brand that is as unique as Lovesac, we needed an e-commerce provider that offered innovative solutions for marketing and selling our one-of-a-kind Sactionals and Sacs,” he said. “Blueport’s e-commerce platform is optimized for big-ticket, omnichannel furniture out of the box. Leveraging that infrastructure, we can focus our efforts on building a bespoke lovesac.com that takes our brand, our unique furniture and our stores to the next level.”