New Lovesac Website Will Meld Online and In-Store Shopping Experience

New website to launch on Blueport Commerce platform
January 4, 2017Allison Zisko

lovesacBOSTON—Lovesac, maker of patented, modular, upholstered “Sactionals,” will relaunch its website to offer a seamless, consultive shopping experience spanning online and its 60 physical stores.

The new website will be unveiled on Blueport Commerce’s platform in the second quarter.

President Jack Krause described the adoption of Blueport’s cloud technology as an investment in omnichannel growth. “For a brand that is as unique as Lovesac, we needed an e-commerce provider that offered innovative solutions for marketing and selling our one-of-a-kind Sactionals and Sacs,” he said. “Blueport’s e-commerce platform is optimized for big-ticket, omnichannel furniture out of the box. Leveraging that infrastructure, we can focus our efforts on building a bespoke lovesac.com that takes our brand, our unique furniture and our stores to the next level.”

Meanwhile Levin Furniture, Pittsburgh-based, family owned business with 18 stores in Pennsylvania, relaunched its website late last year with Blueport and had strong results over the Thanksgiving weekend, led by strong online sales of upholstered living room furniture, according to Blueport. Nearly half of Levin’s traffic and a quarter of its online revenue generated through mobile, according to Blueport.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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