New Pottery Barn Collection Focuses on Small Spaces

PBteen and Pottery Barn Kids launch designer collaborations
January 23, 2017Allison Zisko

Pottery Barn Bellevue sofaBellevue upholstered sofa with storage by Pottery Barn
SAN FRANCISCO—Pottery Barn is expanding its spring assortment with styles designed and engineered to be size-conscious and multifunctional for smaller living spaces.

The new pieces celebrate classic handmade craftsmanship, reflecting the brands heritage and touching on global and historic references, the retailer said. Standout designs include the SoMa Sofa Collection ($699-$1,759), the new upholstery assortment designed for smaller spaces and flexible use featuring cushions that lift for additional storage access; the mango wood Alice Gateleg Table ($399) with extendable leafs and built-in shelving that creates an at-home bistro vibe; the Rainier Galvanized Cart ($99) that offers flexible, moveable storage; and the functional, distressed steel Modular Clothes Rack ($249) as a open-air alternative to closet storage.

The collection will be sold exclusively at 15 Pottery Barn flagship stores including New York City, the San Francisco Bay area, Los Angeles, Chicago, Atlanta, Houston, Miami, Denver, Portland and San Diego. Many of the items, including select furniture pieces, are available to ship directly via UPS.

“We recognize the opportunity to diversify our products and reflect the different ways people live today,” said Marta Benson, executive vice president and general merchandise manager. “Our spring collection offers new furniture and décor that embody Pottery Barn’s comfortable, relaxed style and are designed with an eye toward functionality, value and smaller scale. It’s exciting to expand our assortment and bring customers more choice when it comes to furnishing their home, big or small.”

Meanwhile, sister brands PBteen and Pottery Barns Kids have forged partnerships with designers for new collections.

PBteen is working with teen artist and designer Isabella Rose Taylor on a collection that will launch in April and include bedding, decorative accessories and wall art. The line will feature exclusive sketches and paintings from Taylor in a feminine yet sophisticated and modern aesthetic.

Isabella Rose Taylor is a design and lifestyle brand founded in 2011. Taylor designs merchandise, art, clothes and home furnishings for girls looking to express their creativity and show their best selves. Taylor began sewing, painting and designing at a young age, Pottery Barn said, is the youngest designer to have a collection at Nordstrom and the youngest talent to ever present a clothing collection at New York Fashion Week. Isabella has been named by Fast Company as one of the “100 Most Creative People in Business,” and she has spoken at TEDX Hollywood and TEDXJanPath in India.

“We are so impressed by the talent and originality that Isabella brings to her work,” says Jennifer Kellor, executive vice president of merchandising, Pottery Barn Kids and PBteen. “Her entrepreneurial attitude and innovative outlook has allowed us to create a one-of-a-kind collection bringing her fresh take on the world of fashion and art into the homes of teens across the country.”

Pottery Barn Kids Margherita MissoniMargherita Missoni Collection for Pottery Barn Kids
Pottery Barns Kids has launched a home décor collection for the nursery, bedroom and playroom with Margherita Maccapani Missoni Amos.

Amos is the eldest daughter of Angela Missoni, creative director of the renowned Missoni brand, and the granddaughter of the house’s founders. She currently serves as the designer of accessories, swim and Missoni Girls.

Composed of over 50 pieces spanning bedding, furniture, decorative accessories, wall décor and lighting, the Margherita Missoni for Pottery Barn Kids collection exudes Amos’ love for bright colors, bold patterns and unique accents, and includes materials such as wicker, embroidery, pom poms and fringe. Notable pieces include the Daisy Pouf, Daisy Mirror and Daisy Pom Pom Quilt. Each feature Margherita’s namesake flower, the daisy, which is a signature in her children’s clothing collection, Margherita Kids.

“The collection is comfortable, colorful, and it evokes the same sense of freedom I feel when dressing myself and my children—mixing, matching and creating something that is unique to your own sense of style,” the designer said.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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