New Pottery Barn Flagship Unveils Design Concepts

One-of-a-kind vintage finds are part of lavish cross-merchandised displays
September 12, 2017Allison Zisko

Pottery Barn vignetteCrossed merchandised displays have additional category signage.
NEW YORK—The new Pottery Barn flagship that opened here last Friday introduces several compelling design concepts, highlights close collaboration with local artists and celebrates all things New York.

Located in a Beaux-Arts building in the Flatiron District, the store is a full block wide, with entrances on both 19th and 20th streets, and occupies two floors. Cross-merchandised displays go deep into each product category and are interspersed with one-of-a kind vintage finds. There are seasonal displays and an area dedicated to permanent botanicals. Many products are available for same-day pick up or expedited delivery.

The flagship is the first to introduce The Package Deal – Home in a Box, which offers an accessibly-priced, curated menu of furniture pieces that serve as a base for a well-designed room. For example, one living room-in-a-box scenario suggested a small-scale sleeper sofa, a petite armchair, coffee table and accent table for under $1,900. Suggested vignettes are displayed on the floor and “the package deal” is outlined in a sign on the wall. The room offerings will vary as different products and pricing tiers are introduced, the company said.

The store also offers Design Crew, a new cross-brand design service that pulls product suggestions from across parent company Williams-Sonoma Inc.’s eight brands. In addition, in-home installation services such as room painting, drape installation and gallery wall hanging are available.

“The first Pottery Barn store opened in New York City and it’s exciting to come full circle by opening a flagship store in the city where it all began,” said Marta Benson, president of Pottery Barn. “The new store concept is designed to enhance the customer experience to create an inviting, relaxed environment that makes the process of decorating your home effortless and fun. We’re excited to invite customers to discover new collections, inspiring decorating ideas and talented design experts in our newly designed store.”

Pottery Barn Room in a Box signHome in a Box packages are clearly outlined, and displayed in nearby vignettes.
To mark the store opening, Pottery Barn partnered with local artists to design exclusive products and local photographers to create original content that celebrates Pottery Barn against the backdrop of New York City.

Pottery Barn also collaborated with Women Who Draw, a global open directory of female professional illustrators, to debut an exclusive line of art prints and linen tea towels inspired by iconic New York City landmarks and neighborhoods. A portion of proceeds from this partnership will benefit the artists and the Women Who Draw organization.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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