Online Retailer ATGstores Launches 52 Weeks of Design

Designers on deck include Nick Olsen and Carrier and Company Interiors
January 9, 2017Allison Zisko

Mary McDonald decorA Mary McDonald design
KIRKLAND, Wash.—Interior designer Mary McDonald kicked off a 52 Weeks of Design campaign for online luxury home furnishings retailer in a campaign to make high-profile design more available to consumers.

The campaign, which began Jan. 1, highlights a new designer, brand or influencer each week. Designers are invited to curate product collections and provide tips for how to make the most of any space and design budget. Each designer will be featured on the company’s home page and have a dedicated space where they will share their newest designs and inspiration.

“Our intent is to introduce more people to the idea—the fact—that cutting-edge home fashion is absolutely within reach,” said Molly Hartney, vice president of marketing and merchandising. “We want to offer more than a glimpse into these designers’ worlds; we want to deliver total access.”

McDonald, an award-winning designer, author and star of Bravo TV’s “Million Dollar Decorators” and “Property Envy,” answered a brief Q&A on design, highlighted a few of her personal product picks as well as links to products at ATGstores that achieve her curated looks.

“Mary is an exceptional talent in the world of interior design, and we’re thrilled she’ll be helping us launch this campaign,” said President Michelle Newbery. “She brings with her the kind of trend-forward style and experience we want to highlight as our brand continues to evolve in 2017.”

Next up is Nick Olsen, a Manhattan-based designer; the boutique design firm Tilton Fenwick; and Carrier and Company Interiors.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.


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