Online Retailer ATGstores Launches 52 Weeks of Design
January 9, 2017,
KIRKLAND, Wash.—Interior designer Mary McDonald kicked off a 52 Weeks of Design campaign for online luxury home furnishings retailer ATGstores.com in a campaign to make high-profile design more available to consumers.
A Mary McDonald design
The campaign, which began Jan. 1, highlights a new designer, brand or influencer each week. Designers are invited to curate product collections and provide tips for how to make the most of any space and design budget. Each designer will be featured on the company’s home page and have a dedicated space where they will share their newest designs and inspiration.
“Our intent is to introduce more people to the idea—the fact—that cutting-edge home fashion is absolutely within reach,” said Molly Hartney, ATGstores.com vice president of marketing and merchandising. “We want to offer more than a glimpse into these designers’ worlds; we want to deliver total access.”
“Mary is an exceptional talent in the world of interior design, and we’re thrilled she’ll be helping us launch this campaign,” said ATGstores.com President Michelle Newbery. “She brings with her the kind of trend-forward style and experience we want to highlight as our brand continues to evolve in 2017.”
Next up is Nick Olsen, a Manhattan-based designer; the boutique design firm Tilton Fenwick; and Carrier and Company Interiors.
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- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
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