Pottery Barn Names New Brand Presidents, Sandra Stangl Resigns

Benson has served as executive vice president, Pottery Barn merchandising and visual merchandising
March 16, 2017Andrea Lillo

PotteryBarn2017SAN FRANCISCO—Marta Benson has been named president of Williams Sonoma Inc.’s Pottery Barn brand, one of the leadership changes stemming from the resignation at the end of the month of Sandra Stangl, current president of Pottery Barn Brands who has been with the company 23 years.

“On behalf of the board and senior management team, I want to thank Sandra for her many contributions to the company,” said Alber. “She provided vision and leadership for the Pottery Barn Brands for more than two decades. Sandra led the Pottery Barn Brands to record revenues and profits and was part of the small teams that created and launched Pottery Barn Kids and PBteen. Her dedication was instrumental as Pottery Barn grew to become the leading multi-channel home furnishings brand in specialty retail.”

Benson will now report to Laura Alber, the company’s president and CEO. In addition, Jennifer Kellor has been named president of the Pottery Barn Kids and PBteen brands, also reporting to Alber. Jeff Howie has been named executive vice president, chief administrative officer, of the Pottery Barn Brands, reporting to both Benson and Kellor.

Benson has served as executive vice president, Pottery Barn merchandising and visual merchandising, since 2015, and from 2011 to 2015, she served as senior vice president, business development. She spearheaded Williams Sonoma Inc.’s acquisition of Portland-based lighting and house-parts brand Rejuvenation in 2011, as well as conceptualized the internal start-up of Mark and Graham, the company’s high growth personalized gift business, which launched in November 2012, the company said. Prior to joining WSI in 2011, Benson served as CEO of Gumps.

“Marta brings 25 years of experience in specialty retail and direct marketing to leading the Pottery Barn brand and its vision of serving as the most inspiring American home design resource,” said Alber.

Kellor has served as executive vice president, Pottery Barn Kids and PBteen merchandising and visual merchandising, since 2016. From 2011 to 2016, she served as senior vice president, general merchandise manager for Pottery Barn Kids, and from 2010 to 2011, she served in a similar role for PBteen.

Howie has served as executive vice president, Pottery Barn Brands inventory management and brand finance, since 2016. From 2013 to 2016, he served as senior vice president, finance and inventory management for the Williams-Sonoma brand. From 2008 to 2013, he served as senior vice president, inventory management, for Pottery Barn Kids and PBteen.

“I am so proud over the last two decades to have been a part of the Pottery Barn Brands’ mission to bring inspiration home. I am grateful to have had the opportunity to work with one of the most talented and inspiring teams in retail,” Stangl said.

Andrea LilloAndrea Lillo | Fashion Editor
alillo@hfnmag.com

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.

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