Precedent Partners with DwellStudio
October 18, 2010,
NEWTON, N.C.--Precedent, a division of Sherrill Furniture, is partnering with DwellStudio, the New York City-based lifestyle brand, to debut its first furniture collection in April 2011 at the High Point Market.
Bringing its signature eclectic modern look to furniture, DwellStudio has designed a complete collection of upholstered and occasional pieces that will be manufactured by Precedent and other Sherrill Furniture divisions.
The line has an elegant European mid-century feel, updated with DwellStudio's signature stamp of mixing old and new styles, adding bold color and pattern. For the upholstery collection, fabric sourcing will be a blend of Precedent's current vendors and DwellStudio's collection of residential fabrics with Robert Allen. Sofas from the collection will retail between $1,400 and $1,800 with occasional tables
starting at $600.
Target retail channels include specialty retailers, furniture stores and interior designers. The collection will also be sold through DwellStudios store-in-store at ABC Carpet and Home in New York City.
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