Rossdeutscher Named Chairman of SSA Green Initiative

FRIANT, Calif.-Ralph Rossdeutscher has become chairman of the Green Initiative Board of the Specialty Sleep Association.

Rossdeutscher, founder and owner of mattress manufacturer Natura World, will lead the board's program to develop a materials-content label guide and a new Level III seal that focuses on more stringent environmental standards for mattresses. Dale Read, SSA's president, said Rossdeutscher and the Green Initiative Board will focus on creating a new level of information for an even higher environmental standard for mattresses over the next few months.

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