Safavieh to Expand Quick Ship Furniture Program at Vegas Market
July 8, 2011,
PORT WASHINGTON, N.Y.-Safavieh will announce an expanded Quick Ship program with maximum three to five day delivery anywhere in the United States at the upcoming Las Vegas Market.
To underscore its commitment to state of the art quick ship, Safavieh has added 12-inch square QR Codes to the windows of its Las Vegas showroom. Buyers who scan the codes with their cell phones are linked directly to Safavieh's website.
The company is preparing to package all products with QR Codes by January 2012 as a service to retailers.
Consumers who shop Safavieh products in stores can use their cell phones to scan the code and then use the code at home to link to the store's website. The service allows consumers to study the product at home. It also helps the retailer retain the customer after she leaves the store, Safavieh said.
Safavieh's Quick Ship program includes a total of 500 skus; 250 new skus have been added for Las Vegas Market (150 in upholstery and 100 in accent furniture). The market is scheduled for Aug. 1-5.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.