Safavieh to Unveil Cross-Category Cowhide Program
July 11, 2013,
Safavieh's Ricardo cube ottoman
PORT WASHINGTON, N.Y.-Safavieh is launching a program of cross-category cowhide rugs, accent furniture, decorative pillows and lamps at the Atlanta International Area Rug Market, which begins today and runs through July 14 at AmericasMart, concurrent with the Atlanta International Gift & Home Furnishings Market.
Targeting growing demand from designer showrooms to big box stores, the multitiered program includes faux cowhide rugs in addition to top quality Brazilian and Argentinean hides.
"It is a trickle-down effect: consumers see beautiful cowhide rugs in designer show houses and decorating magazines, and they want to recreate the look in their own homes," said Safavieh Principal Cyrus Yaraghi. "Demand is growing as rustic style and natural roughhewn wood furniture gain in popularity."
Safavieh will introduce hair-on-hide cowhide rugs from Argentina running from $13 to $26 per square foot, depending on color and quality. The collection includes eight brindles and natural shades and hides stenciled with zebra and tiger markings.
The new Studio Leather collection will be unveiled with 20 SKUs, all hand-stitched patchwork designs crafted in India. Designs range from square patchwork in natural cowhide colors, to appliqued multicolor cutouts in vivid primary colors.
Accent pillows range from patchwork squares and stripes to oval appliqued cutouts in natural Argentinian cowhide. Several designs in the collection are foil stamped in gold or silver. All pillows have micro-suede backings and feather and down fill and are made in India.
In the furniture category, cowhide is used as an accent on leather club chairs, and for upholstered ottomans and poufs. The 18-inch cube-shaped Ricardo ottoman will be introduced with hand-stitched patches in two colorways: brown and ivory or grey and ivory.
At AmericasMart, the collection can be seen at Safavieh's showroom in Building 1, space 5-C-1. The line will also be presented at the upcoming Las Vegas Market, July 29-Aug. 2, 2013, at World Market Center, Building A, space A101. Safavieh will offer breakfast, lunch and late afternoon wine and hors d'oeuvres daily during the Atlanta Market and Las Vegas Market.