Sauder Launches New Brand Image at High Point

Posted on October 18, 2013 by HFN Staff

Sauder LogoARCHBOLD, Ohio-Sauder Woodworking said it is refocusing its business to serve a new generation of consumers, starting tomorrow at High Point Market with modern pieces, a new, contemporary logo, colorful and stylish packaging, and redesigned digital platforms targeting younger consumers.

This year, Sauder will launch a new mobile-optimized website, allowing customers to research products from home or on the go. Consumers following Sauder on Facebook, Twitter, Pinterest and YouTube will see expanded style inspiration. In the new year, Sauder will encourage popular bloggers to try new products, report on their experiences and offer insights into how to achieve certain style aesthetics.

"My grandfather started Sauder Woodworking with the recognition that people deserve quality, stylish furniture at a price they can afford," said Kevin Sauder, CEO and president of Sauder. "This has never been truer than with today's younger generation that is coming of age during tight economic times. Sauder products are the perfect fit for this cost-conscious, style-focused group."

Sauder expanded its product lineup with the spring premiere of the Soft Modern Collection, which will be shown at High Point Market. The collection features 35 bedroom, occasional, dining and storage pieces and showcases a dynamic mix of materials and finish options, such as pale oak, fine walnut, salt oak, black, white, yellow, gray and orange. Many of the Soft Modern pieces also are designed to accommodate technology, including streamlined desks for laptop and tablet use.

The Sauder showroom will be open Oct. 19 to 24 at 220 Elm St., Space 218.