SoHo Design District and WantedDesign to Launch Instagram Contest

The duo’s first partnership, the event will take place at the end of Archtober
October 22, 2015Andrea Lillo

SoHo Design District NEW YORK-The SoHo Design District and WantedDesign have teamed up for the first time to launch the Instagram Design Hunt, which will be held at the end of Archtober, New York’s design-themed month.

On Oct. 30-31, the inaugural two-day event will be an interactive and creative way to have the public visit design showrooms in SoHo with the chance to win prizes. The non-profit SoHo Design District is dedicated to innovative design and architecture through the preservation of this historic neighborhood, while WantedDesign promotes design and fosters the international creative community.

To participate, attendees must find, photograph and post a selected product(s) at participating SoHo showrooms, including Alessi, Artemide, Blackbody, BluDot, Fritz Hansen, Ingo Maurer, Ligne Roset, Luceplan, Modular Lighting Instruments, Moroso, Stepevi, Studio Anise, Technogym and USAl Lighting. Attendees who find all of the products and post the photos creatively on Instagram with the correct hashtags will be entered for a chance to win prizes from these showrooms, such as lighting, home accessories and furniture, as well as from local hotels and restaurants.

The hunt will take place from 11 a.m.-9 p.m. on Friday, Oct. 30, and 11 a.m.-5 p.m. on Saturday, Oct. 31. In addition, on Friday evening from 6-9 p.m., all of the participating showrooms will host cocktail parties. All submissions must be posted by Oct. 31, 2015, and winners will be randomly selected and announced by Nov. 7. Participants should follow @sohodesigndistrict and @wanteddesign for Instagram accounts for each showroom, prize announcements and program information.

“We are thrilled to close out Archtober with the first of many programs we hope to do with WantedDesign. We look forward to growing this partnership and continuing our goal of promoting design in SoHo,” said SoHo Design District president and founding member, Dahlia Latif.

WantedDesign founders Odile Hainaut and Claire Pijoulat added, “SoHo is a key design destination in Manhattan, and we are proud and enthusiastic to support the SoHo Design District through this unique program. We feel the Design Hunt is a great way for us to work with SDD during Archtober, a key design moment in NYC. It also allows us to work with companies we love and have a long history with through our WantedDesign event, which takes place each May. Our goal is to continue to create original programming that we believe is inspiring and fun for design lovers, and educates people on design giving them an opportunity to discover new products and showrooms.“

Andrea LilloAndrea Lillo | Fashion Editor

Andrea Lillo has written about a variety of topics, from beer gardens in Queens to kitchen design trends to residential caves. Having joined Home Furnishings News in 2006, she serves as Fashion Editor.


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