Somerton Dwelling to Debut High Point Showroom

SomertonDwellingCORONA, Calif.-Somerton Dwelling will unveil a new 17,000 square-foot showroom created by Connie Post at the upcoming High Point Market.

The new showroom, space 1156 of the IHFC Commerce Building, is designed to appeal to retailers "who want to reach the young, fun and hip consumer," the company said.

"Armed with a clear directive from CEO Rita Ho-Bezzola that she wants each vignette to feel like people actually live there, and a clever in depth narrative for each personality, I'm embracing this younger consumer's lifestyle with touch points that say we relate," Post said. "Working on this project with an almost all female team lets me push the boundaries in product presentation and actually show how to appeal to this younger consumer. The home furnishing industry agrees that the big majority of decision makers for buying furniture are women and women know how to talk to women."

The new High Point showroom will have an environmentally conscious presentation that will incorporate recycled and all natural fabrics on the upholstery to compliment Somerton Dwellings wood products now using all water-based finishes. Somerton will mark its 30th year in business at the market.

HFN Staff | News & Commentary

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