Stanley to Move High Point Showroom, Commits to Vegas Market
April 17, 2012,
HIGH POINT, N.C.-Stanley Furniture Company said it will consolidate its High Point, N.C., showroom and corporate offices into a newly remodeled 60,000-square-foot space at 200 North Hamilton Street in downtown High Point early next year.
A $4 million investment in the new space, to be completed by High Point's Spring 2013 Market, will be partially funded by both the City of High Point and Guilford County, as well as the State of North Carolina. The investment is also a joint effort in partnership with International Market Centers (IMC), owners of the 200 North Hamilton Street building.
Stanley Furniture's negotiations with IMC have enabled the company to fully realize the marketing and financial advantages of exhibiting at both locations.
"This is a formative moment for the Stanley brand as we have completed a tremendous amount of work at our company in just the last 24-36 months," said Glenn Prillaman, Stanley Furniture president and CEO. "Our operational strategies are firmly in place and our product lines are repositioned for the upscale consumer's desire for better goods as the economy continues to improve. Our new High Point showroom location as well as our new space in the Las Vegas Design Center will remain open year-round and give the Stanley brand's almost 90-year heritage the opportunity to increase its influence in a niche in the marketplace that so many companies abandoned by trading down when they off-shored production in Asia."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.