Theodore Alexander Moving to Expanded High Point Showroom

HIGH POINT, N.C.-Luxury home furnishings brand Theodore Alexander is moving its High Point showroom to an expanded space at 229 West Russell Street, part of a larger effort to strengthen the wood and upholstery producer's global positioning as a leading luxury brand.

The new showroom location, which currently houses Theodore Alexander's U.S. office, will feature approximately 50,000 square feet of showroom display, giving it the flexibility to expand into other home categories, the company said. It did not specify the categories it is exploring.

"Retailers will really appreciate this new location, since the layout will be easier to shop, navigate, and maneuver," said Russell Towner, president of Theodore Alexander U.S. "Our expanded displays will give them a better perspective on the depth and breadth of our

product offerings as well as provide fresh merchandising ideas for how our products might be presented in their own stores."

Later this year the company will debut a new worldwide brand strategy with a comprehensive website, logo and marketing materials designed to enhance its identity as a source for "stylish, inspired furniture that is hand-crafted for today's busy lifestyles."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Von Tobel Cites Brass Textures Among Top Trends

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.