Umbra Shift Debuts at ICFF, Receives ICFF Editors Award
May 20, 2014,
From top, Umbra Shift's planters with the new packaging, the Roll bottle opener, the Hot/Cold Carafe made of stoneware
NEW YORK-Umbra returned to the International Contemporary Furniture Fair to debut its new brand: Umbra Shift, a collection of design-oriented items that re-think everyday objects. The line also received the ICFF Editors Award 2014 for Best Accessories collection last night.
Umbra Shift was an "opportunity to experiment with emerging designers, as well as some established ones," Matt Carr, director of design, told HFN. It also was able to experiment with different materials, such as woven goods from the Philippines.
In addition, Umbra worked with Vancouver-based Post Projects to create new packaging for the line. "The packaging is quite special," said Carr. "The vendor did the inside box while we did the sleeves. It's a nice, cohesive story."
Umbra Shift offers "a chance to step back" and target what Carr called "influencing" retailers.
"It is great to be recognized by the ICFF on our inaugural launch," Carr said in a release. "The last year and a half of collaboration and development has been very rewarding. Looking forward to new relationships with retailers, vendors and designers. We thank the editors for recognizing Umbra Shift."
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