Universal Furniture Unveils Better Homes and Gardens Promotion
January 2, 2013,
HIGH POINT, N.C.-Universal Furniture is celebrating the new year by launching a digital campaign with Better Homes and Gardens. Home Today, Aruba Tomorrow, a 60-day promotion and sweepstakes, launches today at www.bhg.com and www.bhgfurniture.com.
"The consumer often starts the purchasing process online, so we decided to meet her there in a significant way and actively direct her to the retail locations of our dealers," said Jeff Scheffer, president and CEO of Universal Furniture. "We have taken an integrated approach, which we project will draw millions of impressions during the life of the campaign. In addition, we will be able to quantifiably link the promotion with sales from leads directly generated Jan. 1 through Feb. 28."
In addition to the sweepstakes on BHG.com, a special Home Today, Aruba Tomorrow promotion is available at retail locations where consumers will find point-of-purchase displays in-store and receive a free 12-month subscription to Better Homes and Gardens magazine for making a store visit.
Other Articles By Author
Von Tobel Cites Brass Textures Among Top Trends
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.