Universal Furniture Unveils Better Homes and Gardens Promotion
January 2, 2013,
HIGH POINT, N.C.-Universal Furniture is celebrating the new year by launching a digital campaign with Better Homes and Gardens. Home Today, Aruba Tomorrow, a 60-day promotion and sweepstakes, launches today at www.bhg.com and www.bhgfurniture.com.
"The consumer often starts the purchasing process online, so we decided to meet her there in a significant way and actively direct her to the retail locations of our dealers," said Jeff Scheffer, president and CEO of Universal Furniture. "We have taken an integrated approach, which we project will draw millions of impressions during the life of the campaign. In addition, we will be able to quantifiably link the promotion with sales from leads directly generated Jan. 1 through Feb. 28."
In addition to the sweepstakes on BHG.com, a special Home Today, Aruba Tomorrow promotion is available at retail locations where consumers will find point-of-purchase displays in-store and receive a free 12-month subscription to Better Homes and Gardens magazine for making a store visit.
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ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.