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Whitecraft Expands, Relocates Merchandise Mart Showroom

Posted on May 19, 2011 by HFN Staff

CHICAGO-Whitecraft has expanded and relocated its showroom to the 17th floor of The Design Center at The Merchandise Mart.

Whitecraft added approximately 65 percent more space for a total display area of 3,500 square feet. The Whitecraft showroom is located in Suite 1752.

"With our relocation to the 17th floor, we will be able to show a greater portion of our ever-expanding product lines to dealers who may not be as familiar with the Whitecraft name," said Bill Herren, director of sales and marketing, Whitecraft. "The Casual Market (to be held at The Merchandise Mart Sept. 12-15) is the apex for outdoor furnishings, and we see this expansion as an investment in our future."