Whitecraft Expands, Relocates Merchandise Mart Showroom

CHICAGO-Whitecraft has expanded and relocated its showroom to the 17th floor of The Design Center at The Merchandise Mart.

Whitecraft added approximately 65 percent more space for a total display area of 3,500 square feet. The Whitecraft showroom is located in Suite 1752.

"With our relocation to the 17th floor, we will be able to show a greater portion of our ever-expanding product lines to dealers who may not be as familiar with the Whitecraft name," said Bill Herren, director of sales and marketing, Whitecraft. "The Casual Market (to be held at The Merchandise Mart Sept. 12-15) is the apex for outdoor furnishings, and we see this expansion as an investment in our future."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


Current Issue

  • HFN May digital issue


    May 2017

    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money