World Market Center Tabs Designer Lowell to Create Display
June 24, 2010,
LAS VEGAS-Designer Christopher Lowell has been enlisted by the World Market Center to create an integrated merchandising display for lighting and home-accessory retailers for the upcoming Las Vegas Market, scheduled for Aug. 2-6.
Called "Illuminated: A Lighting & Accessories Showcase for Success," the display will be open daily during the August market in room 1096 of Building C. Lowell's display will also focus on teaching retailers how cross-merchandised products can enhance the store environment, thus opening up the possibility of stronger sales overall.
The display will include the participation of a number of manufacturers of both lighting and accessory products. Its debut will be marked by a cocktail reception on the opening day of the market, at 5 p.m.