Xcel Allies with Furniture Brands for Isaac Mizrahi Home Line
August 1, 2013,
NEW YORK-Xcel Brands, parent company of the Isaac Mizrahi brand, has signed an exclusive license agreement with Furniture Brands International for a line of furniture under the Mizrahi label.
Under this agreement, Furniture Brands will both manufacture and distribute the collection, which will be called Home Isaac Mizrahi. A joint statement from Xcel, Isaac Mizrahi and Furniture Brands said the collection is slated to appear in 100 Thomasville stores and better department stores beginning in spring 2014.
Kathy Veltri, president of Thomasville, said, "This collection will bring a colorful, yet classic, home presentation to the marketplace."
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.