Zuo Modern Adds Second High Point Showroom

HIGH POINT, N.C.-Contemporary furnishings source Zuo Modern is adding a second showroom for the upcoming High Point Market, scheduled for Oct. 13-18, to accommodate the launch of a new collection of rustic-transitional styled case goods, occasional and upholstered furniture.

Zuo Modern's current line of modern and contemporary furnishings will be shown in the company's new 1,200-square-foot showroom located in the IHFC's Design wing, Space 508. The new Zuo Era transitional line, as well as the Zuo Outdoor line of casual furniture, will be shown in the showroom across the hall in Space 501 of the IHFC's Design wing. The company now has a total of 7,479 square feet of showroom space in High Point.

Zuo is updating the design of both showrooms, installing new lighting, paint and other decorative treatments for a fresh, updated look, said Will Ambroson, visual merchandising manager.

"Zuo Era adds a whole new dimension to our line," Ambroson said. "It's a very original, on-trend, upscale design, featuring distinctive rustic ash on the case goods and stylish linen fabrics on the upholstery. The upholstery is overstuffed for a very comfy feel."

The new group, which features more than 300 SKUs, will extend across all of Zuo's key product categories, including bar, bedroom, dining room, entertainment, seating, youth, occasional, office and outdoor furniture, along with lighting and accessories. The group includes one complete bedroom and three dining sets. Zuo also is considering offering custom options on the line.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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