bwconnect Launches "Like for Life" Campaign

LAKEWOOD, Colo.-Gift & Home wholesale shopping site bwconnect has launched the first phase of an online fundraising campaign to benefit Gift for Life. From now through Nov. 30, the company will donate $1 to Gift for Life for each new fan who joins the organization's Facebook fan page. The company will also donate $1 for each new "Like" on the fan page of either bwconnect or its parent company Brandwise, and has established the goal of contributing a minimum of $2,500.

"We're proud to be able to work with and contribute to Gift for Life and its important mission of raising funds for research and education about HIV/Aids," said Brandwise CFO and co-founder Jannetta Litzman. "Brandwise has always been dedicated to the health of this industry but it's been so gratifying working with Gift for Life over the years as they are literally dedicated to the health and well-being of so many in our industry and beyond."

Brandwise is an application service provider that offers hosted software solutions to manufacturers and their sales organizations.

Later in the year, bwconnect will unveil a second phase of the online fundraising campaign called "Click for Life."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.


  • Adriana Hoyos Relaunches Brand at High Point Market

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover for September 2017


    September 2017


    2017 State of the Industry Report
    Cautious Optimism, Mixed Results

    Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.


    •  TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
    •   Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
    •  N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.