bwconnect Launches "Like for Life" Campaign
August 1, 2011,
LAKEWOOD, Colo.-Gift & Home wholesale shopping site bwconnect has launched the first phase of an online fundraising campaign to benefit Gift for Life. From now through Nov. 30, the company will donate $1 to Gift for Life for each new fan who joins the organization's Facebook fan page. The company will also donate $1 for each new "Like" on the fan page of either bwconnect or its parent company Brandwise, and has established the goal of contributing a minimum of $2,500.
"We're proud to be able to work with and contribute to Gift for Life and its important mission of raising funds for research and education about HIV/Aids," said Brandwise CFO and co-founder Jannetta Litzman. "Brandwise has always been dedicated to the health of this industry but it's been so gratifying working with Gift for Life over the years as they are literally dedicated to the health and well-being of so many in our industry and beyond."
Later in the year, bwconnect will unveil a second phase of the online fundraising campaign called "Click for Life."