California Gift Show Shifts Start Date for Jan.
November 29, 2011,
LOS ANGELES-MMPI's California Gift Show will welcome an international buying community in January with a new mid-week date kick-off.
The show will take place at L.A. Mart Wednesday, Jan. 18 - Tuesday, Jan. 24, and at the Los Angeles Convention Center Friday, Jan. 20 - Monday, Jan. 23. The one-day shift forward to a Wednesday start is designed to "maximize buyer efficiency while at Market, facilitating greater engagement between the opening of CGS's permanent and temporary venues," MMPI said.
CGS will celebrate approximately 50,000 square-feet of new, expanded and recommitted permanent resources available year-round at L.A. Mart. Veteran showrooms reinvesting in their business and the Los Angeles marketplace include Fine Lines Company, Stephen Young, FEM Sales and Joanne & Company, joining new resources such as Dosvella and Home & Beyond. "We are extremely pleased that the success of our showrooms is demonstrated by their renewed commitment and profitable growth with us," said Mark Furlet, vice president gift and home, California Gift Show/L.A. Mart/Chicago Merchandise Mart. "Our showroom partnership philosophy is critical to the success and health of our tenant community, as evidenced by our investment in these businesses. Ultimately, our buyers are the beneficiary of a vital and evolving resource destination providing entree to manufacturers known worldwide and to the innovations for which California is renowned."