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ELK's Trump License Expands into Mirrors

Posted on July 16, 2012 by HFN Staff

Trump Home's Ordway mirrorTrump Home's Ordway mirror

NEW YORK-ELK Group International has expanded the Trump Home collection to include decorative mirrors, which will debut at the upcoming Las Vegas Market, July 30-Aug. 3. Marketed under Sterling Industries, a division of ELK, the group of eight initial mirrors will be luxurious yet affordable and will complement traditional, transitional and contemporary decors.

In addition, ELK will show new portable table and floor lamps for the collection. The company will be showing in its new 10,176-square-foot showroom at Las Vegas Market, Building A, #416.

Brad Smith, CEO of ELK said, "In this latest release, we transcend the boundaries of innovation and style while carefully capturing the essential elements of the Trump Home flair. I'm thrilled that customers are offered such a luxurious array of additional choices that may help facilitate the introduction of fresh design elements to their decors."

The Trump Home collection includes mattresses, lighting, bath textiles and accessories, and crystal barware, stemware and giftware.