Everybody's Ayurveda Extends Holistic Brand at Dallas
June 25, 2012,
DALLAS-Everybody's Ayurveda extended its health and wellness focus into new categories and four new collections at the Dallas Total Home & Gift Market, which ends tomorrow. Part of the Midwest-CBK family, the brand, which only launched six months ago with a 28-sku soy candle line, now includes more than 175 items, including accent furniture, water foundations, a bath care line, lighting and even tea.
Based on an ancient system of holistic medicine called Ayurveda, the introductions included what the company called the first Ayurvedic home decor collection on the market, designed to promote balance.
Called Soulveda, the home decor line includes such accent furniture as a low decorative table called a bajot, chests and handpainted, elephant-shaped tables, pierced metal lanterns, glass bead pendants,
water fountains, sculpture, pillows, mirrors with shelves and a tray set.
Teaveda, the new organic green and herbal tea line, includes blends with such holistic names as Vata and Namaste. The tea is packaged in the same tins as the original candle line, and each tin holds 20 tea
bags in a sealed pouch. The company displayed the teas in jars at the show as a tea bar, and the bar was such a hit that the company will add a bulk tea sku as well so retailers can do the same in their
stores, Frank Davis, director of sales, Midwest-CBK, told HFN at the market.
And the Soyveda body care line, which includes perfume, bath salts, body butter, soap and more, included a display that incorporated a waterfall that retailers also loved so the company is looking into
adding that as well, Davis said.
The bulk of the line is still candles, and a new Soyveda Elements Ayurvedic soy candle line also debuted at the show.
Everything was well received across the board, Davis added.
"As the demand for healthier alternatives for our bodies, lifestyles and planet continues to increase across the country, so will awareness of Ayurveda," said Maura Utley, president of Everybody's Ayurveda LLC, in a release. "With our ability to infuse today's hottest trends in wellness and green living into new but proven product formats and put them in the hands of gift and home decor retailers, we can all become catalysts for change in healthy giving and living."