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Gift for Life Launches National "Change for Life" Initiative

Posted on May 26, 2010 by HFN Staff

NEW YORK-Gift for Life, the gift, stationery and home decor industries' sole charitable organization, has announced a new fundraising initiative: Change for Life.

This national donation program begins with a select group of 12 industry-leading companies setting aside a pre-determined, per-order amount to Gift for Life for each order placed at major trade events across the United States for the remainder of 2010.  Change for Life will kick off in Dallas in June and will continue through October in High Point.

Currently 12 companies serve as founding partners: Alexa's Angels, Appleman Schauben, CR Gibson, Evergreen, Global Views, IMAX, Lazy Susan, Lindsey Phillips, Mudpie, OneCoast, Two's Company and Uttermost. 

"This is a meaningful partnership for all of us," said John Keiser, chief executive officer of OneCoast.  "As we service tens of thousands of customers we can offer an efficient way to support a worthy cause.  It's business with heart."  

Following the 2010 launch, Change for Life will be broadly rolled-out across the industry and additional companies will be invited to participate. For information, contact Stu Teller of Right Angle Strategies, at stu@rightanglestrategies.com.