Godinger to Re-Introduce Philip Whiney Frames in Atlanta

NEW YORK-Godinger Silver will re-introduce the Philip Whitney brand of photo frames as a separate division of the company devoted to picture frames and wall decor.

The company acquired and has been selling the brand for the past year, according to company executive Max Harris, but it will make its soft launch as its own division at the Atlanta International Gift & Home Furnishings Market this week, and at the New York International Gift Fair later this month.

The frame industry has undergone many changes in recent years as it works to adjust to changing consumer habits and preferences, according to a statement from Godinger.

"We feel that this is a business that has seen many suppliers fall by the wayside due to their inability to keep up with the change in times," Harris said. "We have worked hard to put together a line that we feel will fill that void and meet our customer's demands and standards."

Godinger believes picture frames are still in high demand. "A uniquely designed, meticulously finished picture frame at a superior value has entrenched itself in today's marketplace," it said, and wall decor that can display numerous photos has become a staple in American households.

"People will never stop wanting to display pictures of their children or vacation," said Larry Lack, senior vice president of sales for the Godinger and a former Philip Whitney and Fetco executive.  "They just want it to be done nicely and at a price that won't break the bank."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money