Lauder Founds Lifestyle Brand, Licenses with Lenox

Aerin LauderAerin Lauder

NEW YORK-Aerin Lauder, granddaughter of beauty-products icon Estee Lauder, has created Aerin LLC, a lifestyle brand, and has reached a license agreement with Lenox for a line of home products.

Along with home, the Aerin brand will encompass accessories, jewelry, eyewear and beauty products, and will be targeted at department stores and specialty stores throughout the world. The collection with Lenox, which covers "multiple home categories," according to a statement from Lauder, will be available to stores around the globe in early 2012. Lenox executives could not be reached for comment at press time.

The statement said the Aerin brand is rooted in Lauder's vision and knowledge of design, art, fashion, travel and philanthropy. The brand will also place a high value on social responsibility and will integrate a philanthropic component in its future activities, the statement said.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Research Store


  • Retailers Share Why They Attended HFN’s Omnichannel Summit

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN cover October 2017


    October 2017


    One Kings Lane Flashes Forward

    Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.


      •  HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
      • Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.