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Magnet Works to Launch Bloom Collection

Posted on November 26, 2012 by HFN Staff

ST. LOUIS-Magnet Works has partnered with artist Jennifer Brinley to launch a new collection called Bloom for its new Studio M division. The collection includes a wide variety of indoor/outdoor products such as pillows, clocks, serving trays, garden totes, bird houses and more.

The Bloom collection is one of the four artist-driven collections of home and garden products included in Studio M, which will debut at the gift and home trade markets this winter.

"The bold and expressive artwork in Bloom appeals to a wide range of age groups. The mix of traditional garden themes with a modern boho style makes it a very transitional collection," said Anne Brown, director of product development.

According to Brinley, Bloom was inspired by the memory of her grandmother's garden and the northern California summers of her youth. "With the Bloom collection, my goal was to weave together the bold color and joyfulness of flowers like peonies and dahlia with a mix of textures, diverse textile patterns, and the subdued colors of old paint, layered on distressed wood," Brinley said.