Midwest-CBK Splits into Two Brands
Posted on December 10, 2013 by
Midwest Seasons Nordic Winter collection
CANNON FALLS, Minn.-Midwest-CBK has split into two separate and distinct brands--CBK and Midwest Seasons--that will debut at the Atlanta International Gift & Home Furnishings Market next month.
"Two great, heritage brands are now two great, new brands," said Dick Duff, Midwest-CBK general manager. "The Midwest Seasons and CBK teams have worked hard to develop two distinct entities that better serve our customers' needs, and the designs they have created for these collections are more inspired than ever before."
The CBK brand offers uniquely designed, crafted and curated products that celebrate artistry and encourage source-country handicraft. The 2014 collection showcases bold, bright colors, rich textures, natural and recycled materials, and a host of prints and patterns designed by three licensed artists, Amy Rice, Casey Stippick and Anna Griffin. There are 1,000 items allocated to seven distinct lifestyle collections and four home accent categories. The scope of CBK product includes indoor and outdoor occasional furniture, home accessories such as lamps and chandeliers, clocks and mirrors, and decorative on-trend accents such as handpainted dinnerware, vases, and trays for entertaining and gift giving. Soft goods such as pillows and throws represent a new category for CBK.
The Midwest Seasons brand will continue to offer holiday and seasonal decorations that enhance time-honored traditions as well as inspire new and meaningful ones. The emphasis at Midwest Seasons is on a comprehensive selection of year-round holiday ornaments and decorations. The January launch features more than 2,000 imaginative designs for home decorating, entertaining and gift giving.
After their debut in Atlanta, the newly distinct brands will be showcased at gift shows in Dallas and Las Vegas.