Midwest-CBK to Launch New Gift Brand

The G! holiday collectionThe G! holiday collection

CANNON FALLS, Minn.-Midwest-CBK will launch G!, a high-margin, design-driven giftware brand, during the winter gift shows.

The initial introduction will feature 900 seasonal and everyday gift SKUs that combine the best in high-margin products and fashion-forward design, according to Midwest. "We're hearing time and again from independent retailers that they're hungry for higher margins and exclusively designed, quality giftware," said Marty Nimerfroh, G! vice president of sales. "G! delivers both with high-margin, design-driven giftware, backed by Midwest-CBK, one of the most trusted, long-standing leaders in the industry."

G! will be led by Nimerfroh and Alissa Benjamin, vice president of product development and sourcing for G! Nimerfroh has more than 30 years of sales and management experience in gift and home accessories. Benjamin has 14 years of experience in design, art direction, marketing and trendspotting. "With Marty and Alissa at the helm, G! promises to be one of the most exciting new introductions in the gift industry in years," said Dick Duff, general manager of Midwest-CBK. "The Midwest-CBK and G! connection allows for administrative economies of scale such as distribution, and better sourcing, which means superior pricing. But G! has its own distinctive identity and niche focusing on high-margin designs, calling for separate sales and marketing teams."

The new brand will be represented by Southeast Marketing in Atlanta, by 3 Gentry's in Dallas, by DandyLines in Seattle, and by All About You in Minneapolis.

Initial themes include Wine After Wine, The Sweet Outdoors, Treasured Friendship, A Dog's Home, Santa's Workshop, Reindeer Cheer, Jingle Paws and more. Wholesale prices range from $1 to $20, with recommended retail prices ranging from $2.99 to $60. G! will feature three-tiered pricing based on volume quantity breaks, with tiers supporting up to a three-times mark-up.

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.