Midwest-CBK to Launch New Gift Brand
November 20, 2013,
The G! holiday collection
CANNON FALLS, Minn.-Midwest-CBK will launch G!, a high-margin, design-driven giftware brand, during the winter gift shows.
The initial introduction will feature 900 seasonal and everyday gift SKUs that combine the best in high-margin products and fashion-forward design, according to Midwest. "We're hearing time and again from independent retailers that they're hungry for higher margins and exclusively designed, quality giftware," said Marty Nimerfroh, G! vice president of sales. "G! delivers both with high-margin, design-driven giftware, backed by Midwest-CBK, one of the most trusted, long-standing leaders in the industry."
The new brand will be represented by Southeast Marketing in Atlanta, by 3 Gentry's in Dallas, by DandyLines in Seattle, and by All About You in Minneapolis.
Initial themes include Wine After Wine, The Sweet Outdoors, Treasured Friendship, A Dog's Home, Santa's Workshop, Reindeer Cheer, Jingle Paws and more. Wholesale prices range from $1 to $20, with recommended retail prices ranging from $2.99 to $60. G! will feature three-tiered pricing based on volume quantity breaks, with tiers supporting up to a three-times mark-up.
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