Midwest-CBK Revises Home Decor Product Mix

Posted on December 21, 2010 by HFN Staff

Midwest outdoor lanternsMidwest outdoor lanterns

CANNON FALLS, Minn.-Midwest-CBK has evolved its home decor collections, introducing a product mix intended to maximize

current decor sales for independent retailers looking for innovation, the company said.

Key collections in Midwest-CBK's revised product line include Vintage French, the Classics, Casa Cristina, Mediterranean, and Heartland, which is a tribute to American-style decor. Destination categories with high volume offerings include lighting, wine and serveware, frames, wall decor and clocks. Midwest-CBK's outdoor living category also features new themes, ranging in style from French to Regatta-style outdoor accents.

All new collections will debut during the January markets in Midwest-CBK showrooms across the country. Suggested retail prices range from $10 to $250.

"Under the new leadership of Midwest-CBK's home decor design and development expert Molly Kinney, we've begun an evolution to refine and re-design our decor and outdoor living collections. Our strategy will be to focus on our past successes but layer in savvy, trend-right design with a broad and universal appeal in today's marketplace," said Frederic Contino, Midwest-CBK president. "Our new decor and outdoor living collections fuse past sales data with current trends, and are strategically designed to help our customers achieve increased sales and growth."


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