Midwest-CBK Revises Home Decor Product Mix

Midwest outdoor lanternsMidwest outdoor lanterns

CANNON FALLS, Minn.-Midwest-CBK has evolved its home decor collections, introducing a product mix intended to maximize

current decor sales for independent retailers looking for innovation, the company said.

Key collections in Midwest-CBK's revised product line include Vintage French, the Classics, Casa Cristina, Mediterranean, and Heartland, which is a tribute to American-style decor. Destination categories with high volume offerings include lighting, wine and serveware, frames, wall decor and clocks. Midwest-CBK's outdoor living category also features new themes, ranging in style from French to Regatta-style outdoor accents.

All new collections will debut during the January markets in Midwest-CBK showrooms across the country. Suggested retail prices range from $10 to $250.

"Under the new leadership of Midwest-CBK's home decor design and development expert Molly Kinney, we've begun an evolution to refine and re-design our decor and outdoor living collections. Our strategy will be to focus on our past successes but layer in savvy, trend-right design with a broad and universal appeal in today's marketplace," said Frederic Contino, Midwest-CBK president. "Our new decor and outdoor living collections fuse past sales data with current trends, and are strategically designed to help our customers achieve increased sales and growth."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

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