Segal Speech, Kentia Rebranding Highlight California Gift Show
August 18, 2010,
LOS ANGELES--The keynote presentation by Gordon Segal and the rebranding of Kentia Hall as Kentia--The Global Marketplace were the highlights at the recent California Gift Show.
Segal, chairman and co-founder of Crate and Barrel, spoke on his experiences in launching and operating the retail company. He focused on the importance of differentiating a store, educating employees and customers about what the store offers, and creating an effective merchandise mix.