The Vera Company Signs License Agreement with Enesco
Posted on February 22, 2013 by
ATLANTA-The Vera Company is partnering with giftware company Enesco to produce a variety of gifts with the art of contemporary American artist Vera Neumann. Enesco's Vera line of gifts will debut to the trade this summer.
"It is wonderful to be partnering with Enesco to create a new collection of Vera giftware," said Susan Seid, president of The Vera Company. "Not only do they understand the essence of Vera's art but they have strong capabilities in both design and distribution. We know that this will be an exciting and unique collection."
In a statement, Kathi Lentzsch, chief merchandising officer of Enesco, said, "We are delighted at Enesco to have the opportunity to partner in giftware with the Vera Company. Vera's desire to bring art into people's lives is a perfect fit with Enesco, where we strive to touch people's lives with emotion. Her legendary passion for bright colors and fresh patterns has stood the test of time and will translate beautifully into classic and timeless gift collections. Our first collection will be launched in June 2013, with a big splash at the summer market in Atlanta in July."