Yankee Takes its Popcorn Candle to the Movies
Posted on May 15, 2013 by
Movie Night candle
KNOXVILLE, Tenn.-Yankee Candle is partnering with movie theater owner Regal Entertainment Group for the launch of its popcorn-scented candle.
Movie goers who are members of the Regal Crown Club and who purchase a movie ticket between June 1 through June 30 at the box office will receive a coupon for 25 percent off Yankee's new Movie Night, and when they purchase the candle they will receive a coupon good for a free small popcorn at a Regal theater.
The Movie Night candle is the latest fragrance in Yankee's Man Candles collection. Other scents in the line include MMM,Bacon! and three returning fragrances: Man Town, Riding Mower and First Down.
"Going to the theater, and smelling the delicious buttered popcorn, evokes special moments of time with family and friends," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for Yankee. "We're thrilled to offer Regal Crown Club members the chance to recreate that theater experience at home."