New Look for Williams-Sonoma Home
Posted on March 28, 2013 by
SAN FRANCISCO-Williams-Sonoma Home will release its spring catalog next week, highlighting what the company calls "a fresh new look for the brand." The new large format catalog will be delivered to customers' homes beginning April 2.
The new look of Williams-Sonoma Home is "relevant and timeless," the company said. There is a focus on "exquisite materials" and design details, with products available in materials such as brass, nickel, stone, oak, and cashmere. A curated collection of premium textiles has been sourced from around the world and upholstered furniture, assembled in the USA, is made to order.
"We believe homes are as unique and individual as the people who live in them, and we've created a new look for Williams-Sonoma Home that is inspirational and more relevant to how customers are decorating their homes today," said Monica Bhargava, executive vice president of product development, Williams-Sonoma. "The new Williams-Sonoma Home is chic, elegant and luxurious but also accessible and livable."
The three styles featured in the spring collection are new traditional, beach chic and rustic modern. New traditional is based on the juxtaposition of textures, colors and materials. The style includes classic silhouettes, luxurious fabrics, rich colors and refined patterns. Beach chic is inspired by waterside living with a composition of natural fibers, classic coastal palettes, and accents of coral. Rustic modern features natural materials, expressive objects and polished accents to create a sense of lived-in luxury. The collection includes hides, natural rugs, horn objects, metals and original art.