Sears, Kmart Partner With Saralegui on Bed and Bath Line
September 1, 2010,
HOFFMAN ESTATES, Ill.--Beginning this fall, Sears and Kmart will offer a collection of bedding and bath textiles created in partnership with Cristina Saralegui, the journalist and talk-show host.
According to a statement from Sears Holdings, parent of both Sears and Kmart, the bedding lineup includes comforter sets, quilted coverlets and euro shams, microfiber sheets and decorative pillows. The bath collection encompasses shower curtains, embellished towel sets, cotton bath rugs and coordinated accessories. The whole grouping will be branded as Casa Cristina, and five patterns will be part of the initial launch: Candela, inspired by the colors of Andalusia, Spain; Chocolatina, featuring a vintage Spanish Jacobean filigree pattern; Mantilla, a black-and-white design with traditional Spanish lace; Floreal, inspired by stained-glass motifs in churches throughout South America, Mexico and Spain; and Delicia, a traditional blue-and-cream South American ikat pattern.
Other Articles By Author
Patti Carpenter Talks Color and its Importance in the Home
HFN's DIGITAL EDITION
COVER STORY: Sharpening the Focus on Millennials
Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.
ALSO IN THIS ISSUE:
- Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
- Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.