Shabby Chic Hooks Up With Guildmaster and Miles Talbott

NEW YORK-Shabby Chic, the iconic brand known for its blend of English elegance and California casual, is returning to the wholesale home furnishings world with new programs with Guildmaster and Miles Talbott that will debut to the trade this April at the High Point Market.

The creation of designer Rachel Ashwell, Shabby Chic has been through several incarnations as both a supplier and a retailer in a number of different distribution channels. The brand was purchased last September by brand management company Brand Sense Partners, which has been rebuilding it following an unsuccessful and since-aborted attempt to rapidly expand its retail operation under a prior ownership.

It has since reopened stores under the Rachel Ashwell Shabby Chic Couture name in Santa Monica, Calif., in New York's Soho neighborhood and in Notting Hill in London.

The new products will represent the classic Shabby Chic look in a number of different product categories. Guildmaster will be offering case goods, portable lighting and home decor products--categories the company currently is a player in. Guildmaster will be at the Las Vegas Market in February discussing the new program.

Miles Talbott will do upholstered furniture including signature pieces and prints as well as new introductions.

Shabby Chic said it is in discussions to license its name into additional categories, including rugs, outdoor furniture and lighting fixtures.

"It's really lovely for me," said Ashwell, "to collaborate with partners who have a true understanding of the nuances and subtle details needed to create authentic Shabby Chic product."

HFN Staff | News & Commentary

HFN provides detailed information on the key home classifications: Housewares, Tabletop, Floor Covering & Rugs, Furniture, Home Textiles, Lighting, Home Decor, Mattresses & Bedding, Gifts, Major Appliances and Consumer Electronics as well as Business, Finance and Retail.

Videos

  • Patti Carpenter Talks Color and its Importance in the Home

    Camera Icon   More Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN August 2017 cover

    HFN's DIGITAL EDITION

    August 2017


    COVER STORY: Sharpening the Focus on Millennials

    Find out what makes Millennials tick when it comes to home decorating, shopping and at-home entertaining with HFN's annual consumer study. Turns out, Millennials favor the in-store shopping experience.


    ALSO IN THIS ISSUE:

    • Power of the People - Crowdfunding campaigns provide needed capital, feedback for home and housewares product launches.
    •  Omnichannel Retailing: Visual Search Takes Off - Learn how voice and visual search are revolutionizing product discovery.