Amazon’s New Fast Fashion Manufacturing Patent Could Come Home
April 20, 2017,
SEATTLE—Amazon’s newly awarded patent for an on-demand clothing manufacturing system could one day be applied to home textiles.
The e-commerce giant has developed a computerized system that can quickly produce clothing to fulfill custom orders, according to a story in Recode. The system includes textile printers, cutters, an assembly line and cameras that can take pictures of the garments to aid alterations if necessary. The apparel would be made in batches grouped according to customer shipping addresses as well as other factors, the report said.
This fast fashion boost could theoretically also apply to Amazon’s home textiles business, including its private label Pinzon brand. The patent inventors reportedly think their new manufacturing system could work in other categories like “footwear, bedding, curtains, towels,” and be made from a variety of materials like plastic and rubber, among others, Recode reported.
As previously reported in HFN, Amazon plans to launch a collection of upholstered furniture and fabrics from fast fashion home brand Cloth & Company, in collaboration with Apartment Therapy. The capsule collection features 26 fabrics, including linens, velvets and an eclectic array of prints in 13 silhouettes, and represents the top trend picks emerging from Apartment Therapy’s 10 million readers. Cloth & Company is led by Christiane Lemieux, the founder of DwellStudio, and Meganne Wecker, president of Skyline Furniture.
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