Fashion Brand Badgley Mischka Debuts Home Collection
February 6, 2017,
NEW YORK—Fashion designers Mark Badgley and James Mischka will launch the Badgley Mischka Home collection here next week during New York Fashion Week.
Mark Badgley and James Mischka celebrate their new home collection.
Badgley Mischka Home—which officially debuts Feb. 14 and will be available immediately after the fashion show on badgleymischka.com—encompasses dining, living and bedroom collections as well as accent furniture, case goods, upholstered items, decorative accessories and candles, all featuring the intricate detailing and Old Hollywood glamour for which the design house is known. Items from the home collection will serve as backdrops on the fashion runway, and the models’ clothing will suggest the seamlessness between the apparel and the home furnishings, Mischka said.
Los Angeles-based PTM Images, known primarily for its wall decor, is manufacturing the entire line, most of which will be made in Mexico. Retail prices range from $100 to $10,000.
“So many times in the dressing room, I’ve heard women say, ‘I wish I had a living room that looked like this gown,” added Badgley. The ornamentation, beautiful lines and richness of fabric that defines Badgley Mischka haute couture will also be evident in the furniture, he said. “I think there’s a timelessness to it. These are investment pieces that look amazing today and hopefully in 20 years.” The goal is to keep the silhouettes and finishes modern but convey an heirloom quality. The pair is working a lot with pile in fabrics, as well as velours and velvets, Mischka said. It is also using woven burlap and other materials to contrast with the luxe look to make the collection interesting and fresh.
Badgley Mischka Home evokes timeless glamour and a sense of Old Hollywood.
The retail strategy for the line is broad. Badgley Mischka plans to pitch the line to the upper end department stores that currently carry its fashions, as well as other online and brick and mortar retailers, major furniture retailers and interior designers. “We’re seeing everyone in New York and finalizing distribution around showtime,” said Badgley.
As part of the brand’s commitment to sustainable design and production, Badgley Mischka has tasked suppliers to plant more than 40 trees for every one cut for production use. Additionally, their production facility recycles all waste materials using a closed loop recycling process in which post-consumer waste is collected, recycled and used in the manufacturing of the collection.
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