Fashion Brand Badgley Mischka Debuts Home Collection

Items from the home collection will be on the fashion runway
February 6, 2017Allison Zisko

BadgleyMischkaMark Badgley and James Mischka celebrate their new home collection.
NEW YORK—Fashion designers Mark Badgley and James Mischka will launch the Badgley Mischka Home collection here next week during New York Fashion Week.

Badgley Mischka Home—which officially debuts Feb. 14 and will be available immediately after the fashion show on badgleymischka.com—encompasses dining, living and bedroom collections as well as accent furniture, case goods, upholstered items, decorative accessories and candles, all featuring the intricate detailing and Old Hollywood glamour for which the design house is known. Items from the home collection will serve as backdrops on the fashion runway, and the models’ clothing will suggest the seamlessness between the apparel and the home furnishings, Mischka said.

Los Angeles-based PTM Images, known primarily for its wall decor, is manufacturing the entire line, most of which will be made in Mexico. Retail prices range from $100 to $10,000.

For years Badgley and Mischka have bought and decorated homes for clients and have developed a good sense for what they like and would want in their homes, Mischka told HFN last week. “We want to outfit their world from what they wear to what they sit on.”

“So many times in the dressing room, I’ve heard women say, ‘I wish I had a living room that looked like this gown,” added Badgley. The ornamentation, beautiful lines and richness of fabric that defines Badgley Mischka haute couture will also be evident in the furniture, he said. “I think there’s a timelessness to it. These are investment pieces that look amazing today and hopefully in 20 years.” The goal is to keep the silhouettes and finishes modern but convey an heirloom quality. The pair is working a lot with pile in fabrics, as well as velours and velvets, Mischka said. It is also using woven burlap and other materials to contrast with the luxe look to make the collection interesting and fresh.

BadgleyMischkaHomeBadgley Mischka Home evokes timeless glamour and a sense of Old Hollywood.
The collection’s color palette and unique design point of view is unlike anyone else’s on the market, according to Jonathan Bass, president of PTM, which has been making furniture, mostly as a private label business, for the past three years. He said it was an unforgettable “life experience” to participate in the product design phase with the two well-known designers. “I don’t know what their secret sauce is, but it’s quite amazing,” Bass said.

The retail strategy for the line is broad. Badgley Mischka plans to pitch the line to the upper end department stores that currently carry its fashions, as well as other online and brick and mortar retailers, major furniture retailers and interior designers. “We’re seeing everyone in New York and finalizing distribution around showtime,” said Badgley.

As part of the brand’s commitment to sustainable design and production, Badgley Mischka has tasked suppliers to plant more than 40 trees for every one cut for production use. Additionally, their production facility recycles all waste materials using a closed loop recycling process in which post-consumer waste is collected, recycled and used in the manufacturing of the collection.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

Videos

Subscribe to
HFN Omnichannel
Receive the news you need to know about the trends in the industry delivered right to your inbox.

Current Issue

  • HFN May digital issue

    HFN's DIGITAL EDITION

    May 2017


    COVER STORY: HFN Turns 90

    We commemorate HFN's 90th anniversary by paying tribute to the iconic retailer and supplier brands--and the people--that have helped the industry flourish, then and now.


    ALSO IN THIS ISSUE:

    • Up & Coming Leaders - The home industry is in capable and visionary hands as this year’s 40 Under 40 list attests. Today’s young leaders span all disciplines and varied levels of operation.
    • Omnichannel Retailing - In the Mobile App World, Time is Money