The Grommet Opens Pop-Up Store in Boston

The shop’s six-week run is part of a larger retail test for the e-commerce brand
November 14, 2017Joanne Friedrick

The Grommet_FULLSOMERVILLE, Mass.—The Grommet, an e-commerce site that sells innovative products sourced from its maker community, is opening a pop-up shop for a six-week run on Boston’s Newbury Street starting Nov. 17.

Jules Pieri, co-founder and CEO, said the holiday shop is another version of a retail test for The Grommet, which sells primarily online and through innovation incubator kiosks in a couple hundred Ace Hardware stores. Ace Hardware acquired a majority stake in The Grommet in October.

The Grommet opened a store with a six-month lease at the Natick Mall in Natick, Mass., in October. Both stores, said Pieri, help with brand awareness. “The stores are test,” she said. “If it goes well and has good halo effect for the business, we would consider opening more of them.”

The Grommet, which launched in 2008 as an online retailer and added a wholesale division in 2014, has worked with more than 2,500 entrepreneurs and small business operators to introduce products—also known as grommets—to its customers.

Joanne FriedrickJoanne Friedrick | Contributing Editor

Joanne Friedrick is a contributing editor for HFN with more than 20 years of retail and housewares business reporting, writing and editing. For the past 15 years she has been operating her own business with clients that include Convenience Distribution, Seafood Source and Zest, a Maine-focused consumer food and lifestyle magazine.

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