The Grommet Opens Pop-Up Store in Boston
November 14, 2017,
SOMERVILLE, Mass.—The Grommet, an e-commerce site that sells innovative products sourced from its maker community, is opening a pop-up shop for a six-week run on Boston’s Newbury Street starting Nov. 17.
Jules Pieri, co-founder and CEO, said the holiday shop is another version of a retail test for The Grommet, which sells primarily online and through innovation incubator kiosks in a couple hundred Ace Hardware stores. Ace Hardware acquired a majority stake in The Grommet in October.
The Grommet opened a store with a six-month lease at the Natick Mall in Natick, Mass., in October. Both stores, said Pieri, help with brand awareness. “The stores are test,” she said. “If it goes well and has good halo effect for the business, we would consider opening more of them.”
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