Pottery Barn Fall Line Reflects Brand Evolution
July 11, 2017,
SAN FRANCISCO—Pottery Barn has launched a fall collection based on consumer research and with a broader range of price points, while Pottery Barns Kids has unveiled a new collection with Amie and Jolie Sikes of Junk Gypsy.
Vintage Floral dinnerware
"Last year, we embarked on a journey to dive deeper into understanding what our customers love about us and what we could offer to make their Pottery Barn experience even better," said Pottery Barn President Marta Benson. "The fall collection reflects these new insights, representing an evolution of the brand to embrace a wider range of aesthetics and price points, as well as a fresh approach to storytelling in our marketing to help us attract new customers."
Seven aesthetic perspectives debut in this collection, along with Artisanal Vintage, a new design expression that juxtaposes romantic, vintage-inspired florals with industrial metals.
An Artisanal Village living room setting
To support the fall collection, Pottery Barn is launching an integrated marketing effort across catalog, website, digital, social and stores with new tools and services to make it easy to explore and shop by style, price or room. Customers can find ideas and inspiration through new editorial features and video content including Shop by Style, curated website shop paths for each aesthetic; One Item, Many Ways that highlights product versatility and quality; Work Your Way, a guide to designing a home office in any size space; Makeover Takeover stories showing real-life design solutions; curated shops that reflect key trends of the season including leather, velvet, botanicals, small space solutions; and the expansion of the 360 Spin feature that will now include more than 450 furniture styles.
Pottery Barn Kids, meanwhile, is offering a new collection with Amie and Jolie Sikes of Junk Gypsy, the sister duo from Texas, known for their bohemian lifestyle and design philosophy. Following their successful collections with PBteen, this is the duo’s first foray into children’s and nursery décor. The Junk Gypsy for Pottery Barn Kids collection features more than 50 pieces, including bedding, rugs, giftables, decorative accessories and lighting. The Junk Gypsy for Pottery Barn Kids collection is influenced by vintage style and the spirit of Americana-inspired design.
A Junk Gypsy girls room
The Little Dreamers collection puts a rustic spin on traditional floral handstitched quilts designed to coordinate with the colorful Organic Floral Crib Sheet and textural Ruched Crib Skirt.
Full of feminine fancy, the Rustic Roses bedroom brings classic country style to life by pairing pastel patterns with industrial accents. Designed with a country kick, this bedroom incorporates playful needlepoint pillows and drapes with crocheted edges. Highlights include the dainty Bramble Rose Border Quilt and striking Branch Chandelier. The Country Star room blends vintage rock n’ roll vibes with hand-painted maps reminiscent of vintage artwork. Patchwork quilts and chunky woven rugs, along with the Guitar Wall Light and Buffalo Spirit Animal Pillow, are designed to be unexpected, fun, and represent the wild side of the Junk Gypsies bohemian style.
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