Pottery Barn Fall Line Reflects Brand Evolution

Sister company Pottery Barn Kids debuts Junk Gypsy line
July 11, 2017Allison Zisko

Vintage Floral dinnerwareVintage Floral dinnerware
SAN FRANCISCO—Pottery Barn has launched a fall collection based on consumer research and with a broader range of price points, while Pottery Barns Kids has unveiled a new collection with Amie and Jolie Sikes of Junk Gypsy.

"Last year, we embarked on a journey to dive deeper into understanding what our customers love about us and what we could offer to make their Pottery Barn experience even better," said Pottery Barn President Marta Benson. "The fall collection reflects these new insights, representing an evolution of the brand to embrace a wider range of aesthetics and price points, as well as a fresh approach to storytelling in our marketing to help us attract new customers."

Seven aesthetic perspectives debut in this collection, along with Artisanal Vintage, a new design expression that juxtaposes romantic, vintage-inspired florals with industrial metals.

"The fall collection is an exciting portfolio of inspired and differentiated style statements that expands the reach of our brand. Artisanal Vintage articulates one of the new brand aesthetics and is inspired by the beauty found in imperfections," said Monica Bhargava, executive vice president of product development and design. "Timeless, vintage, stylized florals and paisleys in classic silhouettes are counterpointed with reclaimed woods, industrial metals and burnished leathers. Subtle drama is created using a directional new color palette in tonalities of soft blush to deep plum and layering linen, velvet and embroidery creates texture and depth. It’s a twist on timeless romance."
An Artisanal Village living room settingAn Artisanal Village living room setting

To support the fall collection, Pottery Barn is launching an integrated marketing effort across catalog, website, digital, social and stores with new tools and services to make it easy to explore and shop by style, price or room. Customers can find ideas and inspiration through new editorial features and video content including Shop by Style, curated website shop paths for each aesthetic; One Item, Many Ways that highlights product versatility and quality; Work Your Way, a guide to designing a home office in any size space; Makeover Takeover stories showing real-life design solutions; curated shops that reflect key trends of the season including leather, velvet, botanicals, small space solutions; and the expansion of the 360 Spin feature that will now include more than 450 furniture styles.

Pottery Barn Kids, meanwhile, is offering a new collection with Amie and Jolie Sikes of Junk Gypsy, the sister duo from Texas, known for their bohemian lifestyle and design philosophy. Following their successful collections with PBteen, this is the duo’s first foray into children’s and nursery décor. The Junk Gypsy for Pottery Barn Kids collection features more than 50 pieces, including bedding, rugs, giftables, decorative accessories and lighting. The Junk Gypsy for Pottery Barn Kids collection is influenced by vintage style and the spirit of Americana-inspired design.

A Junk Gypsy girls roomA Junk Gypsy girls room
"Inspired by Texas flea markets, old-fashioned quilts that will be keepsakes, wildflowers on country roads and our belief in dreaming big. We love the charm of farmhouse style, vintage fabrics, Americana rock n’ roll and the road to adventure that lay ahead," said Amie and Jolie Sikes of Junk Gypsy in a statement.

The Little Dreamers collection puts a rustic spin on traditional floral handstitched quilts designed to coordinate with the colorful Organic Floral Crib Sheet and textural Ruched Crib Skirt.

Full of feminine fancy, the Rustic Roses bedroom brings classic country style to life by pairing pastel patterns with industrial accents. Designed with a country kick, this bedroom incorporates playful needlepoint pillows and drapes with crocheted edges. Highlights include the dainty Bramble Rose Border Quilt and striking Branch Chandelier. The Country Star room blends vintage rock n’ roll vibes with hand-painted maps reminiscent of vintage artwork. Patchwork quilts and chunky woven rugs, along with the Guitar Wall Light and Buffalo Spirit Animal Pillow, are designed to be unexpected, fun, and represent the wild side of the Junk Gypsies bohemian style.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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