Target Teams with Chip and Joanna Gaines
September 13, 2017,
MINNEAPOLIS—This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with HGTV stars Chip and Joanna Gaines.
Joanna and Chip Gaines
The collection, which spans tabletop, home décor and giftables, reflects a modern take on Magnolia’s signature aesthetic with classic, industrial and vintage touches. Magnolia is working with Target to design and create the product, Target said in its A Bullseye View blog.
The partnership will last multiple years and will refresh seasonally, Target said. Prices range from 99 cents to $129.99.
Hearth & Hand with Magnolia tabletop
To kick off the partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital in Memphis, Tenn., to redesign its dining room in time for the holidays. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families.
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- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
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