Target Teams with Chip and Joanna Gaines

New Hearth & Hand collection debuts Nov. 5
September 13, 2017Allison Zisko

Chip and Joanna GainesJoanna and Chip Gaines
MINNEAPOLIS—This November, Target will launch Hearth & Hand with Magnolia, an exclusive home and lifestyle brand designed in partnership with HGTV stars Chip and Joanna Gaines.

The collection, which spans tabletop, home décor and giftables, reflects a modern take on Magnolia’s signature aesthetic with classic, industrial and vintage touches. Magnolia is working with Target to design and create the product, Target said in its A Bullseye View blog.

The partnership will last multiple years and will refresh seasonally, Target said. Prices range from 99 cents to $129.99.

“In a retail environment where differentiation has never been more important, we’re doubling down and introducing more than a dozen new brands to provide guests with even more reasons to choose Target,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “Partnering with Chip and Joanna to create a modern farmhouse collection available only at Target allows us to offer an aesthetic we know our guests will love, and the quality and affordable prices can’t be beat. That’s the magic of Target, and we can’t wait for our guests to enjoy this collection for years to come.”

Magnolia tabletopHearth & Hand with Magnolia tabletop
“At the core of the Magnolia brand is the desire to make homes beautiful, but with a focus on family and practicality. We want to create spaces that families want to gather in,” said Joanna Gaines in Target’s blog. “We’ve always dreamed of working with a retailer to create a collection that could reach more people at a more affordable price point. Coming together with Target not only allows us to design beautiful pieces for people all over the country, it also allows us to help communities in a bigger way than we could have ever imagined.”

To kick off the partnership, Magnolia will work with Target House at St. Jude Children’s Research Hospital in Memphis, Tenn., to redesign its dining room in time for the holidays. Target House is a free home away from home, providing long-term housing for St. Jude patients and their families.

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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