Walmart to Offer BOPIS Discounts
April 13, 2017,
BENTONVILLE, Ark.—Beginning April 19, Walmart will offer discounts on eligible item that customers buy online and pick up in store (BOPIS) at any Walmart location, according to Marc Lore, president and CEO, Walmart U.S. eCommerce.
Called Pickup Discount, the program will initially include around 10,000 items, with more than one million of its most popular items to be available by the end of June, he added. The feature “marries” the “ethos” of Jet’s Smart Cart—a real-time savings engine that lowers prices when the consumer pays by debit card rather than credit card, for example, or opts out of free returns—with Walmart’s operational efficiency, he said.
“We’re creating price transparency to empower customers to shop smarter and choose what’s best for them,” Lore said. “Now, they can either pick up and save even more money, or ship two-day for free to home, without paying for a membership.”
To make the process smoother, Walmart’s app allows the consumer to alert the store when they are on their way so items are ready for pickup when they arrive, Ibbotson said. Additionally, more staff has been added to its Pickup desks, including department managers in many stores, he said, along with the development of training programs and mobile technology to simplify the work flow.
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