West Elm Launches Visual Search Tool on Pinterest
July 13, 2017,
NEW YORK—West Elm is employing a new image recognition search function on its Pinterest page that enables shoppers to paste pictures seen on Pinterest and “translate” them into products for sale on West Elm’s website.
The Pinterest x West Elm Style Finder
Using the Pinterest x West Elm Style Finder, one can choose a Pinterest board that best represents his or her style, paste a link from any public board, and receive recommendations from West Elm for products that resemble that particular look.
The artificial intelligence tool uses a neural network to quickly “learn” an individual’s style preferences. “We let the neural networks decide,” Matt Zeiler, founder and CEO of Clarifai, the AI company that created the program, told Fast Company. “It’s not hand-tuned algorithms, for [example]: You might like this color, or you might like this pattern, or you might like this type of chair. It’s really high-level understanding based on the collection of pictures.”
In May, Wayfair Inc. launched a Search with Photo feature that helps shoppers find and purchase furnishings by matching pictures of products they see and like with items from Wayfair’s product inventory.
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