Alessi Cookware Gets Dressed

Posted on November 27, 2012 by HFN Staff

By Andrea Lillo

With its rolling relief design, the new Dressed cookware collection not only expands Alessi's existing line with designer Marcel Wanders, but also expands into the non-stick cookware category for the first time.

Dressed, with its distinctive filigree pattern, first debuted last year in such categories as cutlery, glassware and tabletop. The new cookware line includes a grill pan, a low casserole (in 9.5- and 11-inch sizes), a saucepan, a frying pan (in 8-, 9.5-, 11- and 11.75-inch sizes) and an 11-inch deep frying pan. Made of aluminum, the cookware has a Teflon Platinum Plus non-stick coating with a magnetic steel bottom, making it suitable for induction cooktops. The lids and handles are made of stainless steel.

Retail prices range from $115 for the 8-inch frying pan to $240 for the grill pan.

Alessi decided to go into non-stick cookware because it wanted to complete its range of cookware lines, said Paolo Cravedi, managing director, Alessi USA. "Since we have copper, tri-ply and stainless steel cookware items with encapsulated bottoms, we needed one line of non-stick aluminum at that particular price bracket. In addition, non-stick is still very popular in the most parts of the world."


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