Bed Bath Acquires PersonalizationMall.com

Acquisition boosts Bed Bath’s personalized assortment and new product categories
November 29, 2016Allison Zisko

Bed Bath BeyondUNION, N.J.—Bed Bath & Beyond has acquired PersonalizationMall.com, an online retailer of personalized products, for approximately $190 million in cash.

PMall.com, based in Burr Ridge, Ill., offers products that can be customized through several processes, including sublimation, embroidery, digital printing, engraving and sandblasting. Bed Bath & Beyond’s acquisition of the company expands its existing personalized assortment and offers a complementary portfolio of products that commemorate life events such as weddings, birthdays and new babies.

This is Bed Bath’s second acquisition of an online retailer in the past six months. In June, the specialty retailer bought One Kings Lane for just under $12 million in an effort to boost its furniture and home décor offerings and enhance its e-commerce business.

“We are delighted to welcome PersonalizationMall.com to Bed Bath & Beyond. They have built a tremendous business, and we are excited to support them as they advance their industry-leading position within the growing category of product personalization,” said Bed Bath CEO Steven H. Temares. “As we have said previously, we view personalization as a significant opportunity for us to create additional differentiation and enable us to do more for and with our customers.

“We look forward to supporting PersonalizationMall.com as they continue to improve the customer experience by enhancing their product mix, upgrading their e-commerce website and driving optimization of their marketing initiatives,” Temares added. At the same time, we are excited by the opportunity to leverage their advanced personalization and production capabilities to create additional omnichannel offerings across all of our concepts.”

“I am very proud of the work our team has done in building PersonalizationMall.com into a market segment leader due to the ever-increasing demand for a wide range of quality personalized gift offerings,” said Dan Randolph, company founder and president. “We are excited to be given the opportunity to realize the full potential of the PersonalizationMall.com brand in working together with Bed Bath & Beyond. Additionally, it is a great opportunity for our PMall Team to become part of such an admired company that is as committed to great customer service as we are.”

Allison ZiskoAllison Zisko | Managing Editor/Tabletop Editor
azisko@hfnmag.com

After 15 years of covering the tabletop industry, Allison Zisko is still as enthusiastic as ever about the dinnerware, glassware and flatware categories. An in-depth analysis of how the category works intrigues her just as much as the latest fashion trends. As managing editor, Allison oversees the daily e-newsletter and works behind the scenes to help produce the print issue each month. She also directs HFN’s housewares coverage and covers the cutlery category. An avid reader, Allison is eager to talk to anyone and everyone about the latest book they are reading.

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