Bed Bath Acquires PersonalizationMall.com
November 29, 2016,
UNION, N.J.—Bed Bath & Beyond has acquired PersonalizationMall.com, an online retailer of personalized products, for approximately $190 million in cash.
PMall.com, based in Burr Ridge, Ill., offers products that can be customized through several processes, including sublimation, embroidery, digital printing, engraving and sandblasting. Bed Bath & Beyond’s acquisition of the company expands its existing personalized assortment and offers a complementary portfolio of products that commemorate life events such as weddings, birthdays and new babies.
This is Bed Bath’s second acquisition of an online retailer in the past six months. In June, the specialty retailer bought One Kings Lane for just under $12 million in an effort to boost its furniture and home décor offerings and enhance its e-commerce business.
“We look forward to supporting PersonalizationMall.com as they continue to improve the customer experience by enhancing their product mix, upgrading their e-commerce website and driving optimization of their marketing initiatives,” Temares added. At the same time, we are excited by the opportunity to leverage their advanced personalization and production capabilities to create additional omnichannel offerings across all of our concepts.”
“I am very proud of the work our team has done in building PersonalizationMall.com into a market segment leader due to the ever-increasing demand for a wide range of quality personalized gift offerings,” said Dan Randolph, company founder and president. “We are excited to be given the opportunity to realize the full potential of the PersonalizationMall.com brand in working together with Bed Bath & Beyond. Additionally, it is a great opportunity for our PMall Team to become part of such an admired company that is as committed to great customer service as we are.”