Bialetti Raises More Than $55K for Cancer Nonprofit
Posted on April 25, 2013 by
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RANCHO CUCAMONGA, Calif.-Through its Aeternum Pink royalty program, Italian coffee and cookware brand Bialetti raised more than $55,000 for the National Breast Cancer Foundation last year. The NBCF is committed to increasing awareness through education, providing diagnostic breast care services and mammograms for those in need and providing support services.
The NBCF receives a donation on all net sales of Bialetti's Aeternum Pink two-pack saute pan set (which includes a 9.5- and 11-inch pan), which is sold for a suggested retail of $59.99.
"Breast cancer is one of the leading health crises for women in the U.S.," said Janelle Hail, president and CEO of the National Breast Cancer Foundation. "We are very grateful for Bialetti's financial support, which helps us educate women about life-saving techniques of early detection and provide free mammograms for the underserved."
"We're proud to do our part in continuing the quest to not only end breast cancer, but prevent it," said Brett Bradshaw, president, Bradshaw International. "Our Aeternum line of saute pans [is] very popular with consumers and creating the pink color version was just a perfect fit to help contribute to this worthy mission. We look forward to donating more royalties as our Aeternum Pink program continues."
The Aeternum Pink cookware has a PFOA-free, easy-to-clean ceramic coating and a heavy-weight aluminum base for excellent thermal properties and even heat distribution.