Blendtec Unveils Redesigned Website
June 5, 2013,
Blendtec blenders as seen on the company's redesigned website
OREM, Utah-Blendtec, the manufacturer of home and commercial blenders, has debuted a new website and online storefront at blendtec.com.
The revamped site combines easy-to-use navigation and content including recipes, how-to videos and opportunities for user participation, according to a Blendtec statement. The company said it would release further site enhancements in the coming weeks and months. The ultimate goal for the site is to position it as "a primary destination for individuals whose interests span everything from health and fitness, technology, entertaining and nutrition," the statement said.
Other Articles By Author
Adriana Hoyos Relaunches Brand at High Point Market
HFN's DIGITAL EDITION
2017 State of the Industry Report
Cautious Optimism, Mixed Results
Many expected 2016 would be a banner year, but the political and economic climate softened consumer confidence. It was also a year consumers spent more lavishly on home remodeling rather than decorating.
ALSO IN THIS ISSUE:
- TJX Unveils First U.S. Homesense Store - In a time when retailers are reducing store counts, TJX continues to get physical.
- Ikea’s Fluid Spaces - The retailer’s new intros reflect multifunctional rooms.
- N.Y. Home Fashions Market Preview - Textile textures get soft and cozy, colors warmer.