Bradshaw Unveils Fresh Look for Good Cook Brand
January 10, 2013,
RANCHO CUCAMONGA, Calif.-Bradshaw International has debuted a new look for its Good Cook brand of bakeware, cookware, gadgets, kitchen tools, cutlery and barware.
The revamp involves new branding and packaging. The centerpiece of the new branding is putting the Good Cook logo front and center on all product packaging, in an effort to spread brand loyalty and make the Good Cook name more recognizable on all of the brand's products.
Bradshaw said it would present the new-look Good Cook products at the upcoming International Home + Housewares Show in March.