Brady Marketing to Head Sales, Marketing for Meyer in Three States
February 20, 2014,
VALLEJO, Calif.-Meyer Corp., U.S. has appointed Brady Marketing to represent the cookware giant's full brand portfolio in three key states: California, Nevada and Hawaii. Brady Marketing has also taken on sales and marketing responsibilities for a selection of retail customers located outside of these territories.
Previously, Meyer Corp. had in-house sales people to handle these areas.
"We're very pleased to welcome Frank Brady, an extraordinary leader and talented innovator in our industry, and his team of highly skilled professionals to our organization," said Stanley Cheng, founder, chairman and CEO of Meyer Corp., U.S. "Brady Marketing's unique capabilities and strengths, which include decades of experience building premium cookware brands, align perfectly with our company's growth strategies."
"We're thrilled to be on board with the largest cookware company in America, and have the opportunity to work closely with Meyer's ace team of sales and marketing executives, and with Stanley, a true innovator and visionary," said Frank Brady, CEO of Brady Marketing. "While in the past we were respectful competitors, today we are united in our common goals to further innovate and instill new energy and excitement to the cookware and key related categories."
Based in Walnut Creek, Calif., Brady Marketing was established in 1976 and has built successful kitchen brands in a number of categories, including cookware, small electrics, cutlery, teakettles, tools and gadgets and kitchen accessories.
Other Articles By Author
Macy’s Discusses Virtual Reality Test at HFN’s Omnichannel Summit
HFN's DIGITAL EDITION
One Kings Lane Flashes Forward
Formerly a flash-sale only website, One Kings Lane—now under the ownership of Bed Bath & Beyond—evolves into a lifestyle retailer with a new physical presence.
ALSO IN THIS ISSUE:
- HFN Tech & Omnichannel Study- Although e-commerce shopping is increasing dramatically among consumers, home retailers lag in their current and future tech investments and implementation.
- Market Previews: High Point & Tabletop- The newest collections and influencer trends emerge in our High Point Market and N.Y. Tabletop Show special sections.